Privacy & Cookies
Mid-Life Electrification keeps data collection to a minimum. This page explains what we store and why.
Cookies we use
- Functional (always on): a random, signed first-party cookie (
mle_vk) lets us count likes and idea-votes once per browser. It contains no personal information and isn't derived from your IP. - Consent choice: a small cookie remembers whether you accepted analytics.
- Analytics (only if you accept): Google Analytics 4 helps us understand which videos are useful. It loads only after you click Accept on the cookie banner.
Email you give us
If you sign up for the newsletter or a “notify me” list, we store your email and the list you chose, with a timestamp recording your consent. We use it only to email you about that thing. To be removed, contact us at hello@midlifeelectrification.com.
What we don't do
We don't sell your data, we don't require an account to browse, vote, or like, and we don't run third-party ad trackers.
Your choices
You can decline analytics on the banner (or clear the mle_consent cookie to be asked again), and you can request access to or deletion of any email we hold by contacting us.